design
design
Graphic Design and Project Management
The American Institute of Graphic Arts (AIGA), describes graphic design as “the art and practice of planning and projecting ideas and experiences with visual and textual content.”
Image is Everything! Getting the attention of your target audience is paramount to a successful marketing campaign. This is why we strive to implement eye-catching graphics and images in all the work we do. Obviously, the job of the graphic designer is to translate the clients’ ideas into impacting images and creative content with the goal of engaging the audience, and getting a return on that investment for our client. That’s what we do!
In the creative process, aesthetic appeal dominates the criteria. Visual success is the target! Market Graphics has been offering graphic design in Fort Worth for over 25 years and we’ve met every challenge our customers have presented to us with enthusiasm, expertise and most of all successful results. Over the years, we’ve designed/created websites, brochures, logo branding, interactive applications, print ads, outdoor exhibits, monument signage and more. We’ve worked with corporate and small businesses and know the importance of listening to our clients when designing key marketing collateral across platforms.
The scope of graphic design varies from client to client, project to project, but the end result is the same. To give you the client the best representation of your business that money can buy. And we take that seriously, man.
Graphic Design Services For:
Websites
Brochures
Branding
Logo development
Ad campaigns
Signs, Banners and Exhibits, Oh My!
As colorful as any images you recall from watching the “The Wizard of OZ.” We’ll dazzle you with brightly colored signs and banners of all shapes and sizes that educate and captivate. For indoor or outdoor purposes we offer full-service signage design and installation. We’re the “go to” sign company in fort worth. We design, print and deliver. Our sales representative will come to your office, discuss your project and just like that the final product will be delivered right to your door. 1-2-3!
Signs for:
Indoor/Outdoor display
Exhibits
Poster
Digital Signs
Exhibits
Successful Design Campaigns
B&G Attorneys – Logo Design and Re-branding
Attorneys were looking for a local company to redesign their logo. They didn’t know a Fort Worth logo design company was located right down the street. We met with our new clients and created something more contemporary and with broad appeal. They loved it. The new branding image gave them more confidence and made them feel more competitive when soliciting new clients.
Texas Health Resources -Interactive Annual Report
Market Graphics was tasked to create an electronic annual report for Texas Health Resources that would introduce their “Transformation Mountain” theme.
The goal of this new initiative was to re-vamp the overall culture and services of the organization. This would be the first time THR would produce an annual report utilizing interactive digital media, which would then be distributed to their shareholders and partners. Consulting with the THR marketing department Market Graphics suggested creating a video journal that would document the health organization’s progress as they made the journey to the top of “Transformation Mountain.” We suggested that the script would be written from a climber’s perspective, with each summit achieved indicating a major THR milestone or success.
Services We Provided for this project:
• Account/Project Management
• Art Direction – Content Development
• Video production and editing / Photography
• Interactive digital design and production
• Voice Over talent placement and music selection
• Copy writing
Fort Worth Housing Authority – Re-design Marketing Collateral
Fort Worth Housing Authority wanted to upgrade their marketing/educational collateral to reach their target audience more effectively. Market Graphics met with representatives to establish a plan. A week later we returned with a proposal that would do just that. We re-designed the FWHA newsletter, created web pages, program brochures, and event support pieces to reflect the new strategy. As a result, FWHA saw a marked increase in community awareness, participation and response.
Services We Provided for this project:
• Account/Project Management
• Graphic Design
• Signs and Banners
• Art Direction – Content Development