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Branding & Marketing
Hispanic Wellness Coalition needed a more evocative brand and message to help promote its annual health fair and it’s community health information services. Market Graphics developed a new brand identity and established a marketing program to better advertise the event. The project was a complete success.
Wellness Fair Outreach
Promoting the Fair
Market Graphics engaged with business owners, local community organizations, churches, social care organizations, providing flyers and other printed materials to be dispersed or those those who did not have access to healthcare on a regular basis and could take advantage of the free services at the wellness fair. Direct mail was also utilized We created an online application form and payment system to make it easy for clients and sponsors to register for all events.
Successful Metrics
Serving a Diverse Community
The Hispanic Wellness Fair outreach proved to be successful in every way, reaching over 8,000 attendees who were tested or treated for multiple healthcare needs including dental care, blood pressure analysis, vaccinations, eye care concerns and more. Underserved communities who would not typically have access to these services benefited from the services provided by the fair.
Develop a new brand identity that works!
BUSINESS CARD
BROCHURE
Brand Identity
Finding the right brand can make the difference between failure and success
After visiting with our client and listening to their ideas and concerns we went to work and came up with several logos that we revised and manipulated until we came to a mutual agreement about the brand that best suited the orvanization. That’s team work! That’s Success!
INVITATION
BILINGUAL FLYER
EVENT FLYER
Bilingual Messaging
Spanish Language Outreach
Printed pieces were created in English and Spanish to insure we were reaching the diverse demographic throughout the metroplex who could benefit from the FREE Health Fair.